Work is picking up on my end and the easiest meal I could think of to make for lunch was tuna. It is not glamorous. It is not exciting, but I could not resist the level of difficulty—zero. So with that in mind I walked over to the garage and grabbed the pack of Costco-sized canned tuna we had stored.
Just as I removed its packaging, I noticed that each individual can was stamped with the phrase “The best tuna just got better.” I was intrigued.
Why would a company decide to invest in something so seemingly insignificant? The can is bound to be read for a few seconds and ultimately tossed in the bin, and yet they did it. I was impressed.
It is all about the little things.